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UEU » Master Theses » Magister Ilmu Komunikasi Posted by yayatsupriyatna@esaunggul.ac.id at 23/10/2024 11:29:15 • 124 Views
ANALISIS STRATEGI KOMUNIKASI PEMASARAN
PT BANK UOB INDONESIA DIVISI TRANSACTION BANKING DALAM MEMPROMOSIKAN PRODUK TRADE FINANCECreated by :
Agustiaman Gea ( 20210510018 )
Subject: | STRATEGI KOMUNIKASI PEMASARAN TRANSACTION BANKING PRODUK TRADE FINANCE | Alt. Subject : | STRATEGY MARKETING COMMUNICATION TRANSACTION BANKING TRADE FINANCE PRODUCTS | Keyword: | Strategi Komunikasi Pemasaran Trade Sales Produk Trade Finance |
Description:
Penelitian ini bertujuan untuk menganalisis bagaimana proses strategi komunikasi pemasaran
yang dilakukan oleh Bank UOB Indonesia dalam mempromosikan produk Trade Finance. Data
penelitian ini diperoleh melalui pengamatan secara langsung, dokumentasi, serta wawancara
mendalam dengan sebelas orang informan dan tiga orang key informan. Metode penelitian ini
menggunakan metode deskriptif kualitatif. Analisis data berupa: reduksi data, penyajian data,
dan penarikan kesimpulan, serta menggunakan teori analisis SOSTAC. Hasil penelitian
menunjukan bahwa Bank UOB Indonesia melakukan strategi komunikasi pemasaran terpadu
dengan melakukan proses strategi berupa: periklanan, promosi penjualan, penjualan pribadi,
dan hubungan masyarkat & publisitas. Dengan adanya proses strategi yang dilakukan selama
ini telah banyak membantu dalam penjualan produk Trade Finance di Bank UOB Indonesia
Contributor | : |
- Drs. ERMAN ANOM, MM, Ph.D
| Date Create | : | 23/10/2024 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Master-20210510018 | Collection ID | : | 20210510018 |
Source : Master Theses Of Communication Science
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2024 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/analisis-strategi-komunikasi-pemasaranpt-bank-uob-indonesia-divisi-transaction-banking-dalam-mempromosikan-produk-trade-finance-36340.html
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UEU-Master-36340-COVER.Image.Marked.pdf - 349 KB UEU-Master-36340-HALAMAN PENGESAHAN.Image.Marked.pdf - 387 KB UEU-Master-36340-HALAMAN PERSETUJUAN.Image.Marked.pdf - 391 KB UEU-Master-36340-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 212 KB UEU-Master-36340-HALAMAN KEASLIAN.Image.Marked.pdf - 206 KB UEU-Master-36340-ABSTRAK.Image.Marked.pdf - 532 KB UEU-Master-36340-KATA PENGANTAR.Image.Marked.pdf - 224 KB UEU-Master-36340-DAFTAR ISI.Image.Marked.pdf - 462 KB UEU-Master-36340-DAFTAR PUSTAKA.Image.Marked.pdf - 472 KB UEU-Master-36340-LAMPIRAN.Image.Marked.pdf - 578 KB UEU-Master-36340-BAB1.Image.Marked.pdf - 651 KB
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1. UEU-Master-36340-BAB2.Image.Marked.pdf - 1092 KB 2. UEU-Master-36340-BAB3.Image.Marked.pdf - 783 KB 3. UEU-Master-36340-BAB4.Image.Marked.pdf - 1342 KB 4. UEU-Master-36340-BAB5.Image.Marked.pdf - 607 KB
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